WM_Q3_Signage_InAisle_47x42_Specialty_EN-1.jpg

Walmart Fashion

Project

Walmart Fall Apparel Transformation
”I’m Wearing Walmart” Campaign

YEAR

2019

website

walmart.ca

Description

Working as the Sr. Art Director at A Plus Creative’s Walmart studio, I lead a team of photographers, stylists, designers, retouchers and producers in creating the new visual direction for Walmart’s clothing department.

The project included creating in-store signage, redesign of their quarterly Fashion Book and digital assets to be used on both Walmart.ca and social media platforms.


Q3 Digest (selected spreads)

 
 
Walmart Digets Fall11.jpg
Walmart Digets Fall3.jpg
Walmart Digets Fall10.jpg
Walmart Digets Fall12.jpg

In-store Signage (selected examples)

WM_Q3_Signage_Endcap_30.75x75_Adults_EN-3.jpg
WM_Q3_Signage_Endcap_30.75x75_Specialty_EN-1.jpg
WM_Q3_Signage_InAisle_47x42_Kids_EN-2.jpg

Walmart.ca Category Landing Page Imagery (selected images)

CLP_GL2_Vacation_50738.jpg
CLP_ML2_SEPT_DRESSSHIRTS.jpg
CLP_WL2_CASUAL_CAMPUS_48212.jpg

Stop Motion Social Media Assets (fall campaign)

Digest_Chinos_SM_STACKED.gif

Summer 2019 Stop Motions

SOCIAL_FathersDay_4x5.gif
SOCIAL_MensSwim.gif