Description
Adapt the McDonald’s Global MyMcDonald’s Rewards VisID brand guidelines for the Canadian market. Develop the Canadian VisID to be flexible enough to work with all McDonald’s communication channels.
Poster
Tray liner
Restaurant billboard
Lawn sign 1
Table decal
Lawn sign 2
Description
Leverage and evolve the McDonald’s Rewards VisID (below) to promote the functions and perks of the McDonald’s app.
Project
McDonald’s Mobile Order & Pay (MOP) VisID
YEAR
Q4 2019
Parking lot poster
Parking lot poster
Parking lot poster
Digital billboard
Digital billboard
Email hero image animation
Project
McDonald’s Rewards VisID
YEAR
Q4 2019
Poster
TEC digital billboard
Description
Develop a unique VisID for the addition of fries to the current “Buy 7 get the 8th coffee free” Rewards program.
Billboard
Big box web ad
Home page carousel